August 8, 2022

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Passendo signs new strategic partnerships as it continues advancement trajectory, coming into the Italian and German markets

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The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to abide by in H2

London, Uk, June 28th, 2022 – Award-profitable, Copenhagen-primarily based email advertisement server and SSP Passendo has long gone stay with new integrations in Italy and Germany as it continues on its journey of swift progress – setting up out a rising quantity of strategic integrations and more positioning by itself as the major world e-mail ad serving system.

As it carries on on its mission to allow publishers around the world to realise the total benefit of in-electronic mail advertising, Passendo has also appointed Kristian Nielsen to the purpose of VP of Merchandise and Harry Charalambous as Head of Desire & Worldwide Expansion.

The organization onboarded 13 new hires in H1 throughout the products, engineering, shopper results, product sales, finance and HR teams, and has by now appointed three new board associates previously this year – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg – subsequent fresh new financial commitment of €2.3m late past 12 months.  

As the foremost devoted e-mail advertisement server, Passendo carries on to permit the subsequent era of marketing for electronic mail for newsrooms globally. It delivers publishers and marketers exceptional e mail advert shipping and delivery and measurement capabilities, boosting customer revenues while enabling better regulate around advertisement content and high quality as it proceeds to develop out a world wide class winner.

With its world go-to-industry strategy establishing speedy as the organization enters new markets throughout Europe, the US and APAC, Passendo is now supporting an raising amount of publishers globally to improve their business probable inside newsletters.

Andreas Jürgensen, CEO and co-founder of Passendo, states: “Germany and Italy have always been on our roadmap and we are very delighted to go are living in these marketplaces now as we carry on on our exciting and quick-paced journey.”

Cesare Romano, the account govt overseeing Passendo’s Italian progress, provides: “The publishing landscape is steadily commencing to have an understanding of the genuine commercial possible of offering immediate strategies within newsletters. At a time when the advertising business is remaining revolutionised by cookieless insurance policies, a top quality promoting channel with the key purpose of preserving users’ privateness can only thrive. Our target is to support marketers capitalise on this channel immediately provided that there is a ton of cash remaining on the table in the electronic mail industry – specifically in marketplaces this kind of as Italy, wherever most newsletters do not at the moment incorporate any adverts.”

Publishing residences this kind of as Politico, Euronews, Archant and Groupon are previously

building use of Passendo’s e mail advert serving system to improve direct revenues and to proficiently control newsletter advertising and marketing strategies at scale.

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