August 8, 2022


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Vietnamese publishers capable to compete with world giants thanks to new promoting resources from Adnami


London, British isles, Jan 11, 2022: Danish advertisement-tech business Adnami has this week announced that it is getting into the Vietnamese current market. 1 of the world’s primary suppliers of high effects advertising, Adnami assists makes and publishers to achieve customers conveniently by way of scalable large influence campaigns, traded seamlessly by the main programmatic media platforms.


The world wide electronic advertising and marketing technological know-how market is dominated by media behemoths, these as Facebook and Google, which accounted for 80%-90% of world ad spend in 2021 (for every GroupM’s estimate). Nonetheless, the media landscape of tomorrow could search quite different. With the imminent “cookie-less” world-wide-web atmosphere and developing audience’s focus on facts privacy, media giants have significantly less ability to track and target people. This produces new alternatives for brand names and nearby publishers.

The foreseeable future of digital promotion will target on capturing viewers interest as a result of creativeness. And now, for the first time in Vietnam, Adnami will give brands, area publishers, and organizations the resources to compete by providing impactful and ground breaking advert formats with rich media capabilities throughout the ecosystem of regional publishers. In accordance to latest scientific studies from Lumen Research, Adnami’s high effects solutions deliver extra than 10x normal user attention compared to user consideration on normal show formats, although at the same time giving publishers higher generate from their most precious stock.

Adnami’s technology permits significant affect advertising strategies to be standardized, scaled, and rolled out on important programmatic platforms. Presently from the get-go, inventory from some of the biggest networks, these as Admicro and Adtima, has been accredited and is all set to be utilised with Adnami’s technology. These networks give obtain to some of the most-examine websites in Vietnam this sort of as Zingnews. Adnami will give brands and agencies entry to streamline and automate higher effect adverts across publishers in Vietnam. By using Adnami’s know-how, brands and organizations will get a improved canvas to make a better perception and wider arrive at for their main messages, superior entry to their goal consumers, and a more robust return on expense.

Adnami can currently now be bought by way of some of Vietnam’s leading media groups. In moving into Vietnam, Adnami has picked to join with two main Danish business people with powerful track information in the Vietnamese market Aske Østergård and Thue Quist Thomasen, Co-founders of market investigation consulting agency Choice Lab and details and analytics group YouGov Vietnam. They bring the vital network and deep insights into the vital developments in digital marketing in the market place from collectively more than 25 years of working experience in Vietnam.

Commenting on the new partnership, Aske Østergård claims “Advertising in Vietnam is at a crossroads. Neighborhood publishers and networks are developing in size and scale, but multinational platforms keep on to dominate the on the web marketing house. Adnami offers domestic publishers and networks the resources and systems to punch higher than their pounds and compete with these world wide platforms. Using Adnami’s standardised, higher effects exhibit advertisements on programmatic platforms will empower manufacturers to develop strategies that are far more effective, efficient, and beautiful to consumers.”

Carl Söderblom, Vice President of Functions at Adnami and undertaking chief for this collaboration also comments “The partnership with Thue and Aske arrived at just the suitable time. During the earlier year, we’ve seen swift development and we’ve dipped our toes into several new marketplaces. The effects have been previously mentioned expectations, and the need we see from Vietnam seems really promising, primarily from bigger companies who glance for programmatic solutions. Thue and Aske have  precisely the marketplace information and working experience we glimpse for in partners, and their agile way of performing matches us well. We’re extremely proud and psyched to ultimately get begun.”

About Adnami:

Adnami‘s significant effect marketing platform delivers astonishing advert encounters for buyers and accelerated returns for publishers and brand names. Adnami’s templated and system-agnostic strategy to high effect marketing, offers a scalable and automated alternative to run attention-grabbing and impactful promotion strategies. The company introduced in 2017, and performs currently with a numerous range of consumers across Europe, these as Heineken, BMW, American Express, Disney, Samsung and Crimson Bull.

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About Thue Quist Thomasen and Aske Østergård:

In 2009, Aske Østergård and Thue Quist Thomasen founded Final decision Lab in partnership with Nordic consultancy Capacent, which later on adjusted its title to Epinion. These days, Conclusion Lab operates the most significant on the net exploration neighborhood in Southeast Asia from where they advise shoppers on a multitude of advertising selections. In 2019, they started out the data and analytics team YouGov in Vietnam.